New Production Ammo Explained: What to Look For Before You Buy
2026-08-26 by Brass Kisses
Walk into any gun shop and you will see a wall of boxes that all claim to be the best. Here is a short checklist for choosing new production ammunition with confidence.
1. Know What Is in the Box
New production ammunition is built from new brass, new primers, new powder and new projectiles. Brass Kisses uses American-made components, or partners in the domestic manufacture of those components.
2. Look for Lot Tracking
Lot numbers let a manufacturer trace any box back through production. Every Brass Kisses box is lot-tracked. Keep the packaging so you have the lot information if you ever need support.
3. Match the Bullet to the Job
- FMJ (full metal jacket): the standard for range practice and high-volume training.
- JHP (jacketed hollow point): a hollow point profile chosen by many shooters for defensive and field use. Confirm the load meets your specific requirements.
- Subsonic: heavier bullets below the speed of sound, popular with suppressed .300 Blackout rifles.
4. Think About Pack Size
Bulk packs lower your cost per round and keep you supplied for regular practice. Smaller boxes are useful for trying a new load in your firearm first.
5. Check the Guarantee
Brass Kisses offers a 100% performance guarantee. The guarantee covers performance. It does not cover misuse, improper storage or normal wear. See the Support page for how to file a claim.
6. Buy From an Authorized Dealer
Brass Kisses is sold exclusively through authorized dealers, distributors and ranges. Browse the lineup and find a store near you.