Duty Weight. Range Ready.
Factory-new .40 S&W 180gr flat point — the classic duty-weight load, built on new brass for clean feeding and consistent range performance. Train at the weight your carry gun was built around.
New-Production .40 S&W
180gr is the classic .40 S&W duty weight — the load the caliber built its reputation on. Ours is factory-new on fresh brass, loaded with a flat-point profile that feeds clean and cuts sharp holes in paper. Consistent, reliable range fodder for high-volume practice.
Note: This is a range and training flat-point load. It is not a defensive hollow point — for carry or duty, choose a purpose-built defensive .40 load. Train with this, carry that.
Spec Snapshot
New brass. 50-round pack. Loaded to SAAMI specifications on every batch.
How We Build It
16-point QC. Every round. No exceptions.
Every Brass Kisses .40 is loaded in-house from the ground up — new components, start to finish:
- New, first-run brass — never remanufactured
- Charged with Hodgdon powder to spec
- Fresh CCI primers seated
- 180gr flat-point projectiles seated to SAAMI C.O.L.
- Loaded and inspected on our in-house pistol systems
- Every batch runs the 16-point quality control before it ships
Premium components from start to finish — new brass, new primers, new powder, new projectiles. No shortcuts, no surprises.
Reliable. Unapologetic. 100% Guaranteed.
Common Questions
Veteran-owned. Utah-built. Loud on purpose.
We're disrupting an industry that's been recycling the same boring brown boxes since 1952. Our ammo is for shooters who take their training seriously — and refuse to take themselves too seriously.